Start with the workflow

An AI product should begin with a real job someone is already trying to do. The model is not the product by itself. The product is the improved workflow.

What makes AI useful

Useful AI systems reduce friction, save time, improve clarity, or unlock a capability that was too expensive before.

  • Define the user and the decision.
  • Decide what the AI should automate, assist, or explain.
  • Build fallbacks for uncertainty.

Founder lens

The best AI products are not only technically interesting. They are trustworthy, specific, and easy to adopt.